Playgent

Games in articles

Drop-in interactive modules embedded into articles to increase engagement and retention.

Transform your coverage into interactive reading. Playgent embeds smart, lightweight games directly inside your articles—keeping readers engaged longer and encouraging repeat visits.

Editors simply place a component where they want the module to appear. Our agents analyze the surrounding context and generate relevant gameplay automatically. Crosswords, quizzes, and interactive recaps adapt to the topic and tone of the story.

Publishers use embedded games to drive time on page, deepen reader understanding, and create new discovery paths across coverage—all without additional editorial overhead.

Implementation takes minutes and respects your layout, analytics, and consent flows. Games ship performance‑optimized and accessible by default.

What you’ll get

Monetizable

Turn your content into revenue‑generating games.

Full editorial control

Complete control over game content and presentation.

Fully customizable

Match your brand with custom themes and styling.

Measured impact

Session Duration

+40–65%

Readers stay longer playing article‑related games.

Return Visitors

+60–180%

Build daily habits like NYT’s games addition.

Pages per Session

+25–45%

Games drive exploration of related content.

Revenue per Visitor

+20–47%

More engagement = higher ad revenue & subscriptions.

Games Arena

Create a dedicated games section for your site with a fully managed and customized hub.