Digital Media — Global Media Company
Quadrupling session duration with AI-generated games
400%
Increase in session duration
3.2x
More pageviews per session
<100ms
Additional page load time
Millions
Game plays per month
The Challenge
Readers were spending less time on articles due to shorter attention spans and competition from social media. The company needed to increase session duration to improve ad revenue per visit and build stronger audience loyalty — without slowing page load times or disrupting the reading experience.
The Solution
Playgent games were embedded inline within articles, appearing after the reader finishes the main content. The games are contextually relevant to the article topic, creating a natural transition from passive reading to active engagement. The lightweight embed loads asynchronously with no impact on Core Web Vitals.
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