Digital Publishing — Leading News Publisher
Transforming $2 CPM pages into $15 CPM experiences
$15
Average CPM on game inventory
7.5x
CPM uplift vs display
15%
Reader engagement rate
Net-new
Video inventory created
The Challenge
This publisher's display advertising revenue was stagnating. Standard banner CPMs were declining industry-wide, and they needed to find new premium inventory without creating entirely new content verticals or hiring additional editorial staff.
The Solution
Playgent's in-article games were embedded across their highest-traffic article categories. Each game play creates a natural, user-initiated video ad slot — a format that commands significantly higher CPMs than standard display. The AI generates fresh, contextually relevant games daily with no editorial input required.
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