Broadcast & Digital News — Sinclair Broadcast Group
How Sinclair deployed interactive games across 100+ local news stations
100+
Stations live with games
400%
Average increase in time-on-site
1 day
Time to deploy across network
0
Editorial hours per station
The Challenge
Sinclair operates one of the largest portfolios of local news websites in the US. With search traffic declining across the industry, they needed a scalable way to increase reader engagement and create new ad inventory — without adding editorial burden to their local newsrooms.
The Solution
Playgent's single-snippet integration was deployed across all 100+ Sinclair station websites simultaneously. The AI engine auto-generates contextual trivia and word games from each station's local news content daily, requiring zero input from newsroom staff. Each game creates a new video ad slot, turning article pages into high-value interactive experiences.
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